Where to download photos
We have to distinguish ourselves from the competition
So have a look at what the other competition are doing
Notice how bland the photography looks
None of the photography looks cool, very little of the photography connects with the younger generation and the 30 somethings
Not just photography but fine art
As with art and photography, these pieces can leave us thinking about and feeling something, with photography in mind, some times we are wowed, sometimes its just eye candy
Happy, inspirational people
I’m looking for people doing cool stuff, something that inspires you but not to distract from the content entirely, sky diving might be too much, but it might really fit a certain content piece, for example the snowboarding guy for self development
How do we translate mental health issues?
Well its hard, unless we just put sad crying people every where, what kind of message does this send to potential clients ? We start to associate sadness and crying with our brand. My thinking is that we should inspire people as much as we can through photography, give people a glimpse of what is possible.
For example Coca Cola are doing this with their branding, happy vibrant young people. No one wants something that is old, people old and young want something that is new.
For example Apple do the same when marketing across all product lines, the 1984 ads had lots of old people ruling from what I remember the masses, with a young sports star coming in and smashing up the patriarchy or what ever it was, and almost making way for the young and new.
Old people do get a look in sometimes but they don’t play a huge part. Obviously there are sometimes when older people are needed, in such content pieces when older people are mentioned.
Can’t choose can’t decide ?
Yeah sometimes I’m like this as well, in a situation like this I just pick something scenic, landscape, vista something beautiful
What if we want sad ?
What if we sad people in the photography and we’re finding it hard coming up with other photos to fit the mood
Don’t show the face
What I want
Can be out of focus
It’s the feel of the photo more than anything
Filters, filters, filters
What I don’t want
Too much skin soothing, too much white teeth, eyes too white
clean look / perfect look / clinical look
3d rendered images
Generally what works
beaches - but not obvious in your face beach scenes
We’re going for hints of this
If we’re talking about marriage, try not to go for obvious shots, go for something with more thought gone into it.